Joy Lim Siew Wah has over 25 years of training and development as well as human resource experience in various management positions in the education, retail and manufacturing industries. In all her capacities, she has been given the privilege of pioneering the departments. Her areas of training include customer service, management and quality. In 1996, she represented Malaysia in the Fukuoka International Women's Conference in Japan.

Joy graduated from the University of Toronto, Canada with a Bachelor of Arts degree majoring in English and Sociology, Ryerson Polytechnic, Toronto with a Human Resource Management Certificate and Malaysian Institute of Management with a Diploma in Management.

She was trained in Dorset, England and she is the PIONEER Buzan Licensed Instructor in Malaysia to conduct courses founded by Tony Buzan, the creator of Mind Mapping and the world leader in learning techniques. She is also a certified instructor to conduct thinking method courses founded by Dr Edward de Bono, the leading authority worldwide in the field of creative and conceptual thinking. Joy is also a certified trainer for 6 seconds Emotional Intelligence, the world’s leader in EQ training.

Since the set up of her training company in 2000, she has conducted many in house trainings and public programs for multinational companies and the government sector. The industries covered are banking, petrol chemical, medical, manufacturing, ICT, hotel, telecommunication, automotive, insurance, trading, services etc. She differentiates her trainings from others in the field by creating a powerful impact with emphasis on actual and tailor made business applications as well as addressing real work concerns to enhance work performance and organizational effectiveness. By sharing her industrial experience and using a motivating “hands-on “ approach, she adds value by delivering practical business solutions. Since then, there have been many success stories and benefits experienced by individuals and corporations.