Assistant Professor of Advertising and Marketing at Notre Dame University -Louaize, Zouk Mosbeh- lenbanon, Since 1991. he formed the NDU Advertising Club which he has been advising since and who won many International awards.

In 1993, He has worked on acquiring the IAA accreditation to NDU. In February 2001, NDU was granted the IAA world accreditation , for its major Advertising and Marketing. In the same year, Darouni contributed to the writing of the graduate program in Media Studies, starting Fall 2001.

He is the General Secretary of the Advertising Agencies Association (AAA), www.aaa.org.lb International member of the International Advertising Association (IAA) and the International Association of Business Disciplines (IABD).

Darouni started his career as Middle East Media Manager at HIMA International Advertising Agency (1963). He joined Eclair- Kazan Advertising Agency in (1972) as Account Director; later on he became Executive Vice-President of the network covering the following markets: London, Paris, Cyprus, Kuwait, Saudi Arabia, Bahrain, U.A.E., Egypt and Beirut .

In 1980 he joined Al Ousbou Al Arabi (Arabweek Pan -Arab publication) as International Advertisement Manager. In 1984, he moved to Al Qabas International newspaper in London. In 1988, he joined “Contact Public Relations” in London as international advertisement manager for Al Fares (pan- Arab publication). Presently he is the Managing Director of Infomarkets network of advertising agencies affiliated to MAC SAATCHI / KSA . He is also Member of B.O.D of DDB Levant based in Lebanon affiliated to DDB Europe ,a leading world network of advertising agencies .

In Jan,2009 he became a Buzan Licensed Instructor (BLI) and he starts prospecting the Lebanese Market where he intends to expand its operation to the Middle East area. He participated in many world conferences and seminars. Most recent ones were held in Miami (during the IAA seminar on education) and in Orlando (during the IABD conference) where he presented a paper: "The Revolution of the T.V Satellites in the Middle East Versus the Local Ones."

He wrote several articles and books on the topic of advertising and marketing in the Middle East:

­ In 1986 he published his first book entitled Marketing and Advertising their Function and Concept in the Middle East.
­ In 1987 he published his second book entitled The Product Seen from the Advertising and Marketing Perspective.
­ In 1996 he published his third book entitled Advertising and Marketing communications in Lebanon and the Middle East, selected by the IAA World Chapter as a recommended book for the Advertising and Marketing studies.
­ In 2002 and 2006 an enlarged and revised editions of Advertising and Marketing Communications in the Middle East, published by Notre Dame University.