Eric Cheong is a certified Advanced Buzan Licensed Instructor and a Master Trainer for the Buzan's iMindMap software in Asia. He is the Sales and Marketing Director in Buzan Asia Pte Ltd, responsible for the Singapore market and also undertakes the business development role for the regional Buzan Centres including Malaysia, Hong Kong, Thailand, Philippines, India and Indonesia.

Prior to his current role, Eric has been in the IT and Internet industries for more than 13 years. He has undertaken the sales, marketing and channel sales functions in CyberWay, Singapore Telecoms and Pacific Internet. He was involved in pioneering projects since Internet began its infancy in Singapore and has personally achieved proven sales results.

As a Buzan Instructor, Eric has trained many major organisations such as Intel Malaysia, Oracle Hong Kong, Singapore National Heritage Board, Singapore Housing Development Board, Singapore Institute of Management University and amongst others. He is passionate about Mental Literacy and he believes it is an integral factor in achieving success and happiness in our lives. Eric graduated with a Bachelor of Science degree with Honours from the National University of Singapore.